Free Website statistics
Analyzing webSite Statistics
First and most important is to know your site targets. Statistics
should be analyzed according to your website target.
Statistical programs include a lot of data displayed in various forms
such as graphs, tables and lists. When analyzing statistics, it is
important to know what you are looking for and to separate from the
data the really important information. Don't jump to conclusions when
the number of visitors is small (tens of visitors) but rather wait
until you have enough visitors. It is customary to analyze data from a
weekly, monthly or quarterly perspective.
Great Free website
Search Engines optimization - SEO
Optimization for search engines means, changing the site content to
attract users of various search engines. To optimize for search engines
you need the following information:
• From which search engines were visitors referred (referrers
• From which search engines weren't visitors referred
– check why.
• What were the main keywords used by surfers to
reach your website (search terms
• What did visitors do on your site according to the
set of keywords they used (a combination of navigation path
) – maybe many visitors arrived by mistake and left
immediately because the site wasn't what they were looking for.
• When performing an analysis of search terms you
also need to find what important keywords are missing from the
statistics and to try to understand why (a bad ranking in the search
engines, for example).
Design and Web Content optimization
What are the pages your visitors especially like? What are the pages
your visitors hate? Once you learn the answers to these questions, you
can change and improve your weak pages. The information necessary for
analyzing web pages is:
• Entry pages
– what are the pages used to enter your site? Do visitors continue to
surf the site from these pages? For example, a link to a good article
might bring a lot of users but they leave immediately after reading it.
You can add text to the article which will make visitors want to
continue to search your site for more information.
• Exit pages
– from which pages do visitors, leave your site? Check carefully to see
if there is something on these pages that causes visitors to leave. Try
to fix the problem and then see if there is an improvement.
• Online time
– how long do visitors stay on your site and at each page?
• Navigation path
– where do visitors go after each page? Look for a pattern. Try to
direct visitors to places you want them to visit.
• Page view
– how many times do visitors view each page? Does a particular page
attract more visitors? Strengthen links to these pages.
Optimizing the Purchasing Process, Registration or Contact
This optimization is extremely important since this is how a site
achieves its goals. These processes are the Achilles heel of many
stores and sites. You need to monitor what is happening with these
processes, to improve them and then check them again. It is important
to change one thing each time to see if an improvement has been made.
Statistical tools necessary are:
• The entries to each page during the purchasing
process and to which page did the visitor continue after that (navigation path
If you find that many visitors leave the process from a specific page,
try to improve this page. There might be fields that scare away
customers or something in the design that isn't clear.
• How do the customers arrive at the purchasing
process (navigation path)? Check to see which pages are most effective
at convincing customers to make the purchase or to contact you. Copy
these strategies onto other pages.
Improving and Increasing Good Visitors to Your Site
Remember, we aren't looking for a lot of entries! We are looking for a
lot of users who help reach the site's target. Be sure to analyze the
site statistics from the point of view of the site's target. A good
visitor is someone interested in what you have to offer. We aren't
looking for users who enter the site and then immediately leave. To
increase the number of good visitors, employ the following means:
1. Optimizing for search engines – see the
2. Advertising campaigns in different sites and
3. Advertising campaigns through email
4. Promoting the site in forums
5. Attaining links from relevant sites
You should check to see which means are best for increasing the number
of good users. To find this out, you need the following statistical
• From where did the good visitors come (a
combination of referrers
)? A good visitor can be defined as someone who visited the
site for more than 60 seconds. An excellent visitor is one who helps
achieve the site goal. Check to see from which sites good visitors come.
• Returning users
– check to see which visitors return again and again. How did they
reach you the first time? Is there a way to find more visitors like
• Track the results of advertising campaigns and site
promotions – check to see if an advertising campaign from a specific
site returned the investment. Complex statistical programs allow you to
analyze in depth an advertising campaign to identify which users
arrived at the site as a result of the campaign and whether the site
goal was achieved in terms of return on investment. Certain programs
also let you track an email campaign by identifying the link from the
Monitoring Advertiser Links and Banners
Advanced statistical programs can help you monitor and analyze the cost
profitability of banners and links of advertisers on your site. You can
find data on the viewing of banners and clicks on links and banners.
For this you need the following data:
The number of views on a specific page (page view
– this data is relevant only if you have one permanent banner on a
page. If you have a changing banner, it is the job of the banner
rotation system to measure the number of views.
Number of clicks on a link (click through
– will allow you to monitor how many people clicked on each link.
Free Website statistics software's and some paid ones
Most website hosting packages include a statistics system. Statistics
systems are an integral part of control panels provided with the
hosting package. Standard statistics systems are:
basic statistics system. I don't recommend using it.
data along with graphs but missing a lot of information.
out of the three standard statistics programs, this one is preferable.
Nevertheless, too much information is missing to perform a serious
Another family of statistics programs are those installed on your
personal computer that use the internet server's log. This log contains
much information about surfers' actions on the site. You need to verify
the availability of the server log with your internet provider. I don't
know of any free programs for analyzing the log offering more than the
standard statistical systems. An interesting program you have to pay
for is ClickTracks
This program offers an interesting model that simulates the surfing
process on the site. The disadvantage of this program is the high price
The third family of statistics is web based programs. You are required
to open an account and to place an HTML section of code in every one of
your web pages. When a user visits your site, data about the user is
transferred to the system provider and stored there. When you enter
your account, you can perform various analyses. A site providing nice
statistics for free is statCounter
Sites with services you must pay for that provide more advanced
statistics including managing advertising campaigns, visit duration on
pages and navigation paths are: HitsLink
Opentracker is the most impressive site I have seen with a reasonable
Another option is to install a statistics module on your site. For
this, it is recommended to use the services of an internet developer.
The free website statistics software that I like best is PPhlogger
This program provides an excellent solution for small
websites. The biggest advantage of this program is it allows you to see
user information immediately without having to wait for general
reports. You can correlate how the customer arrived at your site, key
words, online time, navigation path, entry page and exit page all at
You can receive a free account of the installed system on my website.
For more details see free website
Statistics for Your
I hope I have aroused your awareness to the necessity of analyzing your
website. It is important to remember to do a statistical analysis
according to the goals you have set for the site. Make sure the
analysis is done over a long enough time frame and search for general